The VOICE

GRCC Government Affairs Committee Supports TIF District on Rockford’s South side How thought leadership shapes reputations and builds brand recognition By Christine Hand, managing editor I have a confession to make … I’ve never been a huge fan of the term “thought leadership.” Shocking, I know, especially considering how often I use it in my…

GRCC Government Affairs Committee Supports TIF District on Rockford’s South side A great place to do business By Angela Kay Larson, chief executive officer, Greater Rockford Chamber of Commerce If someone were to tell you they “had to do their marketing on Saturday,” you’d probably think they were talking about creating sales promotions, press releases,…

GRCC Government Affairs Committee Supports TIF District on Rockford’s South side Why views matter more than ever for businesses By Katrina Kirby, Social Kat Social media isn’t what it used to be. For many local businesses, platforms like Instagram, TikTok, Facebook, LinkedIn, and YouTube were once all about likes, shares, and comments, giving us instant…

GRCC Government Affairs Committee Supports TIF District on Rockford’s South side How to maximize impact with full-funnel marketing By Angenette Natkowski, Nexstar Media Group Rockford area businesses don’t compete in a vacuum. They vie for attention, trust, and loyalty. While reputation travels fast in our tight-knit market, buying decisions take time. That’s exactly why full-funnel…

GRCC Government Affairs Committee Supports TIF District on Rockford’s South side How Mrs. Claus drew the spotlight to Rockford By John Groh, GoRockford If friends from around the country reached out over the holidays to say they saw Rockford on national television, they were likely watching NBC Nightly News the Saturday before Christmas. On Dec.…

GRCC Government Affairs Committee Supports TIF District on Rockford’s South side How local, family-owned businesses handle leadership changeovers By Christine Hand, managing editor For family-owned businesses, leadership transitions are among the most pivotal moments in a company’s lifecycle. Unlike publicly traded firms, these transitions are deeply personal, blending business strategy with family relationships, legacy, and…

GRCC Government Affairs Committee Supports TIF District on Rockford’s South side GRCC’s new VP shares what economic development means to him By Christine Hand, managing editor In January, the Greater Rockford Chamber of Commerce (GRCC) welcomed Everett Butzine, CEcD, as its new vice president of business expansion and attraction. Newly relocated from Madison, Wisconsin, where…

GRCC Government Affairs Committee Supports TIF District on Rockford’s South side A letter to the business community from the new kid on the block By Mike Lacny, Greater Rockford Chamber of Commerce It’s week two of my new position here at the Greater Rockford Chamber of Commerce (GRCC) and our managing editor asked me to…