Posts by Doug Hessong

The currency of credibility How thought leadership shapes reputations and builds brand recognition By Christine Hand, managing editor I have a confession to make … I’ve never been a huge fan of the term “thought leadership.” Shocking, I know, especially considering how often I use it in my role as managing editor of the VOICE.…

To Market,To Market A great place to do business By Angela Kay Larson, chief executive officer, Greater Rockford Chamber of Commerce If someone were to tell you they “had to do their marketing on Saturday,” you’d probably think they were talking about creating sales promotions, press releases, or social media posts. Unless you’re an old…

The 2026 social media shift Why views matter more than ever for businesses By Katrina Kirby, Social Kat Social media isn’t what it used to be. For many local businesses, platforms like Instagram, TikTok, Facebook, LinkedIn, and YouTube were once all about likes, shares, and comments, giving us instant community approval and engagement. Views now…

Why your advertising is failing How to maximize impact with full-funnel marketing By Angenette Natkowski, Nexstar Media Group Rockford area businesses don’t compete in a vacuum. They vie for attention, trust, and loyalty. While reputation travels fast in our tight-knit market, buying decisions take time. That’s exactly why full-funnel marketing is the most effective strategy…

Branding a Region How Mrs. Claus drew the spotlight to Rockford By John Groh, GoRockford If friends from around the country reached out over the holidays to say they saw Rockford on national television, they were likely watching NBC Nightly News the Saturday before Christmas. On Dec. 20, 2025, the broadcast’s closing segment, “There’s Good…